Ugly Fruit Campaign

I really love this Ugly Fruit Campaign. It's a great idea that modern grocery stores should impliment. Basically this one grocery chain in France, Intermarche, thought it was a complete waste for produce suppliers to toss out imperfect products, products that still taste the same and have the same nutrition as their normal looking counter parts, they just look....ugly. So they decided to take the produce and resell them to costumers at a discounted price, but in order for consumers to buy them, created this campaign to make the fruits and vegetables seem beautiful and to highlight how much food gets wasted due to appearances. I really like the swiss design implemented and the pop of color derived from the produce itself. It's clean, modern, and really makes the ugly fruit the star of the design.

Pencils of Promise

This image was actually done by some students from The School of Visual Arts. I thought it sent a powerful message through a simple illustration of what the children should be carrying instead of doing hard labor, going to school. The campaign is for Pencils of Promise, an organization that builds schools, trains teachers, an funds scholarships.

Erotic Film Fest

These are fliers for the Erotic Film Festival. At first I wasn't that impressed with it in terms of their concept, but then I thought about what they were depicting in each one. In all of them, they have one iconic character or pose that pretty much everyone should be able to recognize: the titanic, Marilyn Monroe, Dirty Dancing (ok, I'm actually not too sure about this one), and Superman. Then a second character is put in to make the image inappropriate and I realized that's exactly what most adult films are, just rip-offs of block buster hits....with sex added!

Persil

This ad took me a while to understand. I knew it was for a laundry detergent, but if I could see the stains still, doesn't that mean it doesn't work very well (even though the stains are really faint)? Then I read the little sentence and it said, "Stare at the Persil bottle for 10 seconds and discover its power". Now it makes sense! I don't remember if this process has a specific name, but when you focus on an area, the things around it become faint or may disappear depending on what you're looking at due to the cones in your eyes getting over exposed (something like that). So as you stare at the little bottle, the curry and wine stains will slowly disappear until you move your eyes. Awesome that they incorporated the optical illusion into their ads to make it more interactive for the viewer! 

Ecover

I am enjoying the combination of using illustrations on top of photographs to create the imagery for this environmentally friendly cleaner. You can essentially turn any normal object, give it a personality, and then you have a character in an already given setting!

Scrabble

I think this ad for Scrabble is really clever. The first thing that grabbed my attention was the cat-caterpillar, and then it clicked. It really does a  good job of visualizing how Scrabble works without using the board game itself.

Celtic Graph

I really like how the graph becomes the main visual image for this magazine spread. It was design by Jake Lim of Foundary Communications. The contrasting black and white makes it visually striking and the simplistic design makes it look modern and slick.