Ugly Fruit Campaign

I really love this Ugly Fruit Campaign. It's a great idea that modern grocery stores should impliment. Basically this one grocery chain in France, Intermarche, thought it was a complete waste for produce suppliers to toss out imperfect products, products that still taste the same and have the same nutrition as their normal looking counter parts, they just look....ugly. So they decided to take the produce and resell them to costumers at a discounted price, but in order for consumers to buy them, created this campaign to make the fruits and vegetables seem beautiful and to highlight how much food gets wasted due to appearances. I really like the swiss design implemented and the pop of color derived from the produce itself. It's clean, modern, and really makes the ugly fruit the star of the design.