This ad took me a while to understand. I knew it was for a laundry detergent, but if I could see the stains still, doesn't that mean it doesn't work very well (even though the stains are really faint)? Then I read the little sentence and it said, "Stare at the Persil bottle for 10 seconds and discover its power". Now it makes sense! I don't remember if this process has a specific name, but when you focus on an area, the things around it become faint or may disappear depending on what you're looking at due to the cones in your eyes getting over exposed (something like that). So as you stare at the little bottle, the curry and wine stains will slowly disappear until you move your eyes. Awesome that they incorporated the optical illusion into their ads to make it more interactive for the viewer!
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